Evil Cloud Vape Juice Branding
The client required the current logo to be simplified to a concept that was instantly recognisable and memorable as well as devise a variation of colour themes for a number of illustrated artworks which would be used for various promotional materials such as: boxes, banners and vape juice packaging.
The provision of website and poster mock-ups enabled the client to get a clear indication of how this new identity would look in different instances of customer interaction.
Chaste Brand Identity
The project consisted of creating a complete brand identity for Chaste Health & Wellness Products to give them a clear understanding of their brand and customers. A tone of voice was carefully crafted which enabled the brand to positively engage with their community, along with a unique logo design concept which echoed the character of the brand. Effective typography and brand colours helped to further enhance and create a more holistic brand personality.
Mafura Naturals Label Concept
Mafura Naturals are a start-up skincare company specialising in naturally derived, cruelty free products. They were seeking a vibrant eye-catching label concept for their new body and hand wash range and this is exactly what was actualised; a stunning, bright, digital approach which captures the essence of the range and places highly detailed artwork at the forefront for full impact and visibility in retail locations.
Awaken Brand Identity
Development of a complete brand identity for Awaken; an innovative e-commerce platform dedicated to bringing exposure and revenue to independent retailers and business owners from within the African diaspora.
A unique identity was created which incorporated a symbol and strap line that can be integrated independently through packaging and other print materials.
EKO Supermarket Brand Identity
Creation of a cohesive brand identity for the emerging supermarket, the identity was heavily integrated into online and print materials as well as store design as a way of strengthening the consumers experience with the brand. A strong emphasis was placed on supporting local produce.
The brand identity and aesthetic was unified within the logo design, colour identity, typographic, tone of voice, store layout & more.