Chaste Brand Identity
The project consisted of creating a complete brand identity for Chaste Health & Wellness Products to give them a clear understanding of their brand and customers.
A tone of voice was carefully crafted which enabled the brand to positively engage with their community, devised a unique logo design concept which echoed the character of the brand coupled with effective typography and brand colours to further enhance and create a more holistic brand personality.
Creation of social media mockups as well as packaging and print materials which established a uniform identity across all platforms of consumer interaction.
Mafura Naturals Label Concept
Mafura Naturals are a start-up skincare company specialising in naturally derived, cruelty free products. They were seeking a vibrant eye-catching label concept for their new body and hand wash range and this is exactly what was actualised; a stunning, bright, digital approach which captures the essence of the range and places highly detailed artwork at the forefront for full impact and visibility in retail locations.
Awaken Brand Identity
The project required the development of a complete brand identity for Awaken; an innovative e-commerce platform dedicated to bringing exposure and revenue to independent retailers and business owners from within the African diaspora.
A unique identity was created which incorporated a symbol and strap line that can be integrated independently through packaging and other print materials. A lot of emphasis on the community and networking structure which was an integral role in how the platform functioned and a strong driving force in how the company ran its daily operations.
EKO Supermarket Brand Identity
Creation of a cohesive brand identity for the emerging supermarket, the identity was heavily integrated into online and print materials as well as store design as a way of strengthening the consumers experience with the brand. A strong emphasis was placed on supporting local produce.
The brand identity and aesthetic was unified within the logo design, colour identity, typographic, tone of voice, store layout & more.
Evil Cloud Vape Juice Branding
The client required the current logo to be simplified to a concept that was instantly recognisable and memorable as well as devise a variation of colour themes for a number of illustrated artworks which would be used for various promotional materials such as: boxes, banners and vape juice packaging.
The provision of website and poster mock-ups enabled the client to get a clear indication of how this new identity would look in different instances of customer interaction.