Logo Trademarking Explained
A trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. Trademarks are protected by law and can be registered to help prevent others from using the same mark.
Should you trademark your logo or the wording of your business name?
Trademarking both your logo and the wording of your business name will ensure the greatest protection for your business. This will help to prevent others from using your logo and business name without your permission.
What’s the difference between logo trademark and wording trademark?
A logo trademark protects your logo’s appearance, while a wording trademark protects the words used to identify your business. A logo trademark prevents others from using a logo similar to yours, while a wording trademark prevents others from using the same or a similar name to identify their goods or services.
What are some examples of logo trademark and wording trademark?
Examples of logo trademarks include the Nike swoosh, Apple's apple with a bite taken out of it, and McDonald's golden arches. Examples of wording trademarks include Coca-Cola, Apple, and McDonald's as the word itself.
Where can you register your trademark?
You can register a trademark in the UK by filing an application with the UK Intellectual Property Office (UKIPO). The application fees depend on the type of application and class of goods and services. The application process can take up to 12 months.
How much does it cost to register UK trademark?
The cost of filing a trademark application for a UK trademark will depend on the number of classes you are registering for, and the complexity of the application. The UK Intellectual Property Office charges a basic fee of £170 for each class of goods or services in the application. This fee is subject to change, so it is best to contact the UK IPO directly for up-to-date pricing information.
Follow this brief overview to register your trademark in the UK:
Visit https://www.gov.uk/how-to-register-a-trademark.
Conduct a trademark search.
Prepare and file your trademark application.
Pay the trademark fees.
Wait for the examination report and respond to any objections.
Wait for the official registration and the trademark certificate.
Monitor the trademark for any infringement.